How to acquire new customers?
There are many tools for acquiring new customers – but which are the right ones? This question is difficult to answer, as many factors play a role. But one thing is certain: alongside personal sales, telemarketing is the most powerful tool for acquiring new customers. The following reasons speak for this:
Closing rates
up to 25 %
Apart from personal sales, no other sales and marketing instrument offers such high conversion rates. While print campaigns are difficult to measure, online marketing is content with low single-digit conversion rates. Would you like a little more?
Quick and easy project start
Telemarketing campaigns do not require several weeks of preparation, as is the case with online marketing. With a targeted and lean process, a launch is possible within a few days. Direct and ongoing optimization eliminates the need for time-consuming A/B tests before the launch.
Direct customer interaction
The reaction of recipients to many marketing measures is clear: buy or don't buy. But why didn't they buy? The answer to this question remains unanswered. Not so with telemarketing, where the customer's reactions can be directly assessed and responded to. Objections are dealt with, customer arguments are refuted - convincing the customer in a personal conversation is much easier.
Cost-effective sales opportunity, highest ROI
Displaying an online banner or sending an advertising e-mail is cheaper than making a phone call. However, if you put the time required in relation to success, one thing quickly becomes clear: the bottom line is that a new customer via telemarketing costs significantly less.
Direct measurability
Where did the prospective customer have the first interaction? Where was the last click? What did they do in between? What was decisive for the purchase, if it takes place? This last question is difficult to answer, true attribution is impossible. Not in telemarketing: direct feedback makes it immediately clear why a purchase is made. The success of the campaign is directly measurable.
Increased sales force efficiency
In addition to arranging binding appointments for the sales force, telemarketing offers further advantages: The prospective customer is specifically prepared for the sales call and the sales force receives relevant information from the telephone call. This increases the closing rates on site, and more appointments per day are possible.
Targeted and fast optimization
Thanks to direct feedback from the called party, processes can be optimized in a targeted manner and arguments can be sharpened - from one day to the next. This flexibility turns an unsuccessful approach into a successful one in no time at all.
Targeted & personalized sales
Based on existing information, the prospective customer is addressed in a personalized and targeted manner. No watering can principle or nebulous targeting dilutes the approach and therefore the success. If the target is missed, the direction is changed directly in the call and a deal is closed. No other marketing instrument makes this possible.
Insight gathering
Active customer dialog provides important information. Questions asked by the called party, objections raised or resistance communicated provide you with valuable insights into your target group. This information helps you to optimize the campaign, improve your products and services and solve your customers' existing problems.
Convinced?
Not quite yet? Then protect yourself and save your budget – with the belcall Try & Buy offer: For only CHF 5,000 we will carry out a representative test run – of course with our usual high success rates. Get in touch with us.
Try & Buy!
We are happy to bring them.
Contact us and you will receive your quote, including a feasibility assessment and completion rates, within 48 hours.
